| Who: |
Opinion leader, marketing expert, question-asker, story maker for old media, new media and everything in between.Theresa Howard is a 20-year business journalism veteran with a decade of experience at USA TODAY, an MBA in marketing and copywriting posts at two of the industry’s top ad agencies. Now, she’s taken her ad business expertise to create The Press Republic. She approaches content with a reporter’s eye for trends, the right sourcing and the strongest angle for a client’s needs because she knows what makes news.She’s lived and breathed some of the industry’s biggest events including first-hand coverage of the Super Bowl Ad Meter for 10 years and the Cannes Lions International Festival of Creativity. She knows how consumers rate the industry’s most expensive ad investment and what makes news on the stage and in the corridors of the Palais de Festivals. She’s interviewed some of the country’s top CEOs from Coca-Cola’s Muhtar Kent, Virgin’s Richard Branson and Apple’s Steve Jobs to CMOs from the automobile, restaurant, beverage, and hotel businesses. She’s led fun interviews with business savvy celebrities like Curtis Jackson, Derek Jeter and Shaquille O’Neal. And serious ones with Rudolph Giuliani (right after his new hair-do and divorce) and former Yankee skipper Joe Torre. When she joined Crispin Porter + Bogusky she did so as the social media voice for Old Navy. She later joined R/GA as a copy director and lead on Walmart.With an objective perspective on what makes great marketing, she has the unique ability to help you tell your brand story in a bigger, better way. And along the way connect constituents internally and externally to create brand communications that get attention. The bottom line is that she has a unique, broad-based skill set that spans writing, strategy, creativity, contacts, content expertise, a journalistic point of view and business sensibility. |
