Accenture
Accenture Song
Lead copywriter for internal communications to shepherd the biggest transformation of Accenture digital acquisitions into Accenture Song. Concept names, communication strategies and platforms to optimize active participation of staff and founders of more than 40 digital agencies under the single brand of Song.
FCB
Press Play
Creative Director, Press Play, FCB
Creative Director on internal global website that hosts processes, protocol, tips and tools for reputation and public relations leaders across FCB’s 120 offices in 80 countries for all media platforms. Work with team of developers and designers and serve as lead copywriter on the reputation management tool.
Stevens School of Business
Adjunct professor of marketing; advisor on capstone senior design projects and instruct student scholars in business seminars.
Cannes Lions Festival
Accenture Digital Doggy Bag
Editor-in-Chief for digital recap of the Cannes Lions covering the talks and trends for the entire show
Hoboken Family Alliance
Hoboken Mutzfest
Concept, create and administer annual Hoboken Mutzfest, a community event that draws more than 1,000 people to celebrate
Verizon Wireless
Share Everything Plan Rollout
Implement new flow, content strategy, messaging and product instructional video to boost Prepaid customer base and increase…
Stevens Institute Of Technology
Content Strategy
Web content, social media, marketing collateral, overall communications strategy across multiple channels to help reposition the Howe School into a pure-play business school…
Kraft Macaroni & Cheese
Social Media
Launch brand voice for Kraft Macaroni & Cheese for all social media channels…
MSG Networks
Brand & Guide Book
Concept and create an internal brandbook for the sports network to help differentiate the network from competitors and provide marketers and sales team with an understanding of the MSG audience.
National Publications
Feature Articles
From USA TODAY to Martha Stewart Weddings and This Old House, feature stories provide a glimpse into personal stories, big business news and trends for a diverse readership of millions.
Hoboken Family Alliance
Events
Organize block-wide charging stations and coffee breaks for families without power in immediate aftermath of Sandy. Get pick up on The Today Show and NBC News…